Case Studies
Case Study: Microsoft Ignite
Microsoft Ignite – one of the biggest and most well-known tech conferences in the US – brings together IT professionals every year for a week of events focused on the technology of today and the applications that will shape the future. More than 23,000 IT pros joined the Microsoft team in Atlanta in September to learn about some of the latest breakthroughs in security, intelligence and the cloud — the digital infrastructure that allows businesses to unlock their innovation potential.
Case Study: NAB Live
Approaching their largest event of the year, NAB Show LIVE faced a challenge similar to that of many other creators and broadcasters producing a live streaming event: great content but slow growth in people tuning into the live event. Organizers brought in the Live Media Labs team to help grow the audience by driving awareness of the live broadcast and syndicating the event to thousands of targeted distribution points.
Case Study: The Atlantic Festival
The Atlantic Festival brings some of today’s biggest thinkers and leaders in technology, politics, business, and the arts for a yearly event that attracts thousands of attendees from all over the world. In response to the COVID 19 pandemic, The Atlantic brought its marquee festival in 2020 directly to viewers, going completely virtual and free-of-charge to attendees.
Case Study: Ferry Morse
Since 1856, Ferry Morse has provided seeds to home gardeners across the US. On April 14, 2023, they hosted their second annual Garden Get Together, a free event featuring gardening influencers from regions around the country. The hour and a half long event featured tutorials and several exciting product announcements just in time for the spring planting season.