Live Media Labs is a creative marketing partner for brands and organizations that host live, virtual, and hybrid experiences.
We help marketing and event teams drive signups, engagement, and attendance through digital promotion.
Think of us as your behind-the-scenes audience architects — the ones making sure your digital events are seen by the right people.
Why We Started
Between us, we’ve spent years working across live media, marketing, and digital storytelling — and we kept seeing the same challenge: great events weren’t reaching their full potential because the audience strategy came last.
We started Live Media Labs to change that. We believe every event deserves an audience that’s as energized and engaged as the experience itself.
Meet the Founders
Joanna Dorfman
Joanna loves bringing people together around great ideas. With a background in marketing and media partnerships, she’s spent her career helping brands connect with the right audiences in meaningful ways. At Live Media Labs, Joanna leads client strategy and partnerships — translating big goals into smart campaigns that actually get people to show up, click, and care.
Kendall Reynolds
Kendall brings a data-driven approach to audience engagement, grounded in expertise across live media and digital campaign management. Before starting Live Media Labs, she led integrated marketing initiatives for major brands, aligning execution with measurable business outcomes. At Live Media Labs, Kendall leads campaign development and optimization, leveraging analytics and automation to drive performance and growth.