Case Study: The Atlantic Festival
The Atlantic Festival brings some of today’s biggest thinkers and leaders in technology, politics, business, and the arts for a yearly event that attracts thousands of attendees from all over the world. In response to the COVID 19 pandemic, The Atlantic brought its marquee festival in 2020 directly to viewers, going completely virtual and free-of-charge to attendees.
With a variety of event sponsors on board including Facebook, US Bank, and Paypal, The Atlantic needed to guarantee the event would be viewed by a large audience. Since this was their first year doing a completely virtual event, they partnered with Live Media Labs to help distribute the virtual event and drive audience engagement.
The Atlantic streamed multiple sessions each day, with topics ranging from the election to the global coronavirus pandemic. Live Media Labs utilized custom targeting for each session to hit the desired audience. Delivering between 20k-100k viewers per session, Live Media Labs brought interviews with Hilary Clinton, Anthony Fauci, Stacy Abrams, and many others straight to an interested audience.
With the help of Live Media Labs, The Atlantic Festival brought in over 1 million digital viewers, and exceeded industry benchmarks with a 17% engagement rate. Custom reporting allowed The Atlantic and its sponsors to compare performance across key demographics and make optimizations for the following year.