Case Study: Ferry Morse
Since 1856, Ferry Morse has provided seeds to home gardeners across the US. On April 14, 2023, they hosted their second annual Garden Get Together, a free event featuring gardening influencers from regions around the country. The hour and a half long event featured tutorials and several exciting product announcements just in time for the spring planting season.
Targeting an audience of primarily female gardening enthusiasts ages 25-65, Live Media Labs deployed a customized site list featuring destination websites for outdoor living and gardening including Better Homes and Gardens, Sunset, HGTV, and Country Living. The precise demographic, site, and interest targeting resulted in outstanding engagement and click through rates during the live stream.
The event garnered 70,000 highly engaged, targeted viewers and a 22% engagement rate, nearly 2 times the industry average. In addition, the click through rate of .8% was also double the industry average. This engaged viewer pool helped a heritage brand like Ferry Morse introduce new potential customers to its product lineup as well as achieve substantial brand lift in target demographics.