The Atlantic Festival
Custom targeting for each session of The Atlantic Festival drew 20k–100k viewers per conversation and over 1 million viewers in total.
The challenge
In 2020 The Atlantic Festival went fully virtual and free. Sponsors including Facebook, U.S. Bank, and PayPal needed every session to land with the right audience.
What we did
- 01Built custom targeting for each session around its speaker and subject — including interviews with Hillary Clinton, Dr. Anthony Fauci, and Stacey Abrams.
- 02Delivered 20,000 to 100,000 viewers per session.
- 03Provided custom demographic reporting for the festival and its sponsors.
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