Microsoft Ignite
Five days, 23,000+ IT professionals in Atlanta, and a global online audience: 1.8 million video views with engagement 4x the industry average.
The challenge
Microsoft Ignite brought 23,000+ IT professionals to Atlanta for five days. Microsoft wanted the keynotes and breakout sessions to reach a far larger technical audience online.
What we did
- 01Syndicated live sessions through targeted ad units across publisher sites.
- 02Micro-segmented targeting for the Machine Learning & Data Science Summit breakouts, matching each session to its specific audience.
- 03Delivered 800 hours of live content over five days.
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