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NonprofitThe Climate Reality Project

24 Hours of Reality

A 24-hour global broadcast led by Al Gore reached 25.6 million viewers — 30% more than the year before — with view time more than doubling.

Viewers25.6MUp 30% from 19.7M
Average view time9+ minUp from 4 min
Engagement rate~10%Up from 5%

The challenge

The Climate Reality Project’s annual 24-hour live broadcast needed to grow its global audience year over year and keep viewers watching for longer across a full day of programming.

What we did

  1. 01Distributed the live broadcast through targeted ad units across a worldwide network of publisher sites.
  2. 02Kept live ad units running across the full 24 hours of programming.
Live only happens once

Want results like these?

Tell us about your event and we’ll show you how many viewers we can put in the room — before, during, and after it goes live.