NAB Show LIVE
Working with Brightcove, we built a syndication channel for NAB Show LIVE that delivered 1.16 million live views — more than 10x the year before.
The challenge
NAB Show draws over 100,000 attendees, but its NAB Show LIVE broadcast needed to reach the global media and broadcast community that couldn’t be in Las Vegas.
What we did
- 01Partnered with Brightcove to build a dedicated syndication channel for the four-day broadcast.
- 02Segmented viewers by interest, time spent, and action taken.
- 03Reached specific viewer types around the world in real time.
The team has been instrumental in our NAB Show LIVE broadcast. The ability to tap into specific types of viewers globally certainly helped the success of our show!
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