Audience Strategy for Live Sales

Live Media Labs helps commerce-focused brands attract, engage, and convert the right audiences for live shopping events — before, during, and after the stream.

Let's Talk Live Revenue

Most live shopping events underperform for one reason: the wrong audience shows up — or no one shows up ready to buy.

Brands invest in hosts, platforms, and content, but overlook:

• audience intent

• pre-event priming

• post-event conversion

Views are easy.

Qualified attention is not.