Case Study: Suntuity Solar
Objective: Suntuity Solar partnered with Live Media Labs to drive highly targeted viewers to their video series with “The Wolf of Wall Street” Jordan Belfort. The free Virtual Training Series focused on enabling “any individual to generate a home-based income by leveraging clean solar power as a mainstream energy source and utilizing competitive business practices remotely.” Suntuity’s goal was to introduce the Suntuity brand to DMAs where they planned to expand in the coming year. A secondary goal was to see if they could convert some of those viewers to fill out applications to join their sales team. There were no expectations around this secondary goal, but the team expressed that they were hoping to see if they could leverage an audience who watched the content to drive measurable ROI. Live Media Labs set out to design a cohesive strategy to meet all of their primary and secondary goals.
Strategy: Live Media Labs collaborated closely with the Suntuity team to target an audience of potential sales recruits in specific DMAs where Suntuity had plans to expand. An audience was collected from Suntuity landing pages in advance of the training series. When the series launched, Live Media Labs targeted that audience along with aspiring entrepreneurs and job seekers. Over the subsequent 4 weeks, a “retargeting pool” was built from viewers who spent the most time with the content. On the second week a retargeting campaign was launched to leverage that engaged audience and push them down the conversion funnel.
Results: Over the course of 4 weeks, Live Media Labs drove a total of 200,000 views to the virtual training series, resulting in 25,000 people who hovered over and engaged with the video content. By the end of the first month, 29 of those people had filled out an application to join the sales team. With the potential to make tens of thousands of dollars of profit off of one sales rep, these 29 applications represented a major win for the Suntuity team.