Climate Reality Project reaches 25 million live viewers in a day
For many people, the effects of climate change remain abstract and difficult to identify in daily life. Former Vice President Al Gore wants to change that. As a result, he created the Climate Reality Project to highlight communities around the world hardest hit by a changing global environment. Furthermore, Gore wanted show the effects of climate change on the globe. And he wanted to do it live for a 24-hour stretch via the Climate Reality Project live stream.
That was the challenge Al Gore’s team brought to our team 4 years ago. Build a massive audience for the Climate Reality Project live stream. Their goal is to galvanize support for climate change and drive the adoption of the Paris Agreement on Climate Change. The event follows the sun in a 24-hour live broadcast highlighting the effects on different regions of the world.
Challenge – how to grow the Climate Reality Project live stream
The Climate Reality team had two goals. First, they need to bring the live experience to as many viewers around the globe as possible. Second, the audience needs to reach beyond the 24 largest CO2-emitting countries highlighted in the live streams. How to make the effects of global warming in countries like Turkey resonate with people in New York? The answer: distributing the live streams to viewers across the globe through our audience network.
Climate Reality Project live stream results
The Climate Reality Project live stream reached 25.6 million viewers. That’s up 30% from the 19.7 million viewers who watched last year.
Furthermore, each viewer spent more than 9 minutes on average watching the live streams. That’s more than double last year’s average view time of 4 minutes. Nearly 10% of 2016’s viewers took action to engage with the live stream, like clicking through to the landing page. That also nearly double’s last year’s engagement rate of 5%.
Outcome
Organizers are already building up momentum ahead of the 2018 Climate Reality Project live stream. The goal for the 2018 Climate Reality Project live stream is use the results from the event to keep up the drumbeat of public awareness about climate change. In turn, this will continue to push global leaders to take action.
“And as of today, every sitting world leader is committed to action, committed to putting into force the promises of the Paris Climate Agreement and realize the larger promise of a sustainable future,” Gore said. “Now, it’s time to make it a reality.”